Renthia.b Commercial work
Alongside editorial work, and with a degree in Photography, I have been deeply hands-on in leading photoshoot art direction and providing creative consultancy for global brands, overseeing every stage from concept development through to final execution. My role spanned shaping visual direction, developing concepts, briefing and collaborating closely with photographers and stylists, directing mood, composition and styling on set, and personally overseeing image selection and refinement. I ensured brand consistency across campaigns for in-store environments and social platforms, balancing creative expression with commercial intent to deliver content that feels refined, contemporary, and globally relevant.
Commercial Art Director & Designer
2025
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Photoshoot art direction: Conceptualising, sourcing, planning and management of various stakeholders for commercial photoshoots
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Project management of inhouse studio and photoshoots; Arranging stylists, make-up artists, photographers and models
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Liaising with model agencies and freelance institutions in sourcing the correct talent. Ensured all model contracts incorporated correct publishing rights and royalty usage provisions in line with contractual requirements
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Planning and creation of social media calendar and content (Facebook, Instagram, TikTok), ensuring all content are of the best standard and on brand
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Store design and customer touch point creation
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I did a Complete Brand Audit that resulted in me creating a global brand guideline for total brand consistency
Creative Direction and Social Media Content Creation for small retail company – 2025
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Conceptualizing, designing, and executing compelling social media content for small retail businesses.
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Product Photography
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Photoshoot art direction
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Retouching compilation of all images in Photoshop
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Graphic design of all content
